Unbounce has been a leading player in the field of landing page builders for over a decade. Specializing in creating high-converting landing pages, it is trusted by businesses, marketers, and agencies across industries. As of 2025, Unbounce continues to deliver top-tier tools for optimizing landing pages, improving conversion rates, and driving results. If you’re in the market for a landing page builder that can help you grow your business, this review will take a deep dive into Unbounce’s features, pricing, pros, cons, and more.

What is Unbounce?

Unbounce is a landing page builder designed to help businesses create optimized, high-converting landing pages without requiring extensive technical knowledge. Whether you’re running ads, launching products, or looking to gather leads, Unbounce provides the tools to build pages that are tailored for specific campaigns.

Launched in 2009, Unbounce has helped marketers optimize their marketing campaigns by creating effective landing pages that are visually appealing, mobile-responsive, and designed for maximum conversions. In 2025, Unbounce continues to be a popular choice for businesses of all sizes looking to improve their digital marketing efforts through powerful, user-friendly landing page tools.

Key Features of Unbounce

Unbounce is packed with features that make it a standout option for building landing pages. Below, we’ll go over some of the platform’s most important tools and capabilities.

1. Drag-and-Drop Builder

Unbounce’s drag-and-drop builder is one of its strongest features. With this tool, users can easily design landing pages by dragging elements like buttons, text blocks, images, and forms directly onto the page. This means you don’t need to have any coding knowledge to create professional-looking landing pages.

  • No coding required for custom designs.
  • Easy customization options for non-technical users.
  • Pre-designed templates that can be modified to fit your needs.

2. Templates & A/B Testing

Unbounce offers a wide selection of pre-designed templates that are optimized for different industries, including e-commerce, lead generation, and event registration. Additionally, the platform includes built-in A/B testing tools, so you can test different versions of your landing pages to see which one converts the best.

  • High-converting templates designed by industry professionals.
  • Ability to test headlines, layouts, calls-to-action (CTAs), and more.
  • Easily view performance metrics and optimize for higher conversions.

3. Dynamic Text Replacement (DTR)

One of the standout features of Unbounce is Dynamic Text Replacement (DTR). This tool allows you to change the text on your landing pages based on the search keywords or ad copy that brought users to your page. By doing so, you can create more personalized and relevant experiences for your visitors, which can ultimately increase your conversion rates.

  • Increase relevancy with dynamic content based on the user’s search intent.
  • Optimize PPC campaigns by tailoring landing pages to specific ads.
  • Boost conversion rates by providing a more personalized user experience.

4. Mobile Responsiveness

Unbounce ensures that all its landing page templates are mobile-responsive, meaning they automatically adjust to look great on mobile devices. With more and more traffic coming from smartphones and tablets, this feature ensures that you’re capturing leads no matter how users access your page.

  • Templates automatically adjust to mobile screens.
  • Optimized for fast loading times on mobile devices.
  • Responsive design ensures high-quality user experience across all devices.

5. Integrations

Unbounce integrates seamlessly with many popular marketing tools, CRMs, email marketing platforms, and analytics software. Whether you’re using HubSpot, Salesforce, Mailchimp, or Google Analytics, you can easily sync your landing page data with your other marketing tools.

  • Over 100 integrations with major apps and tools.
  • Connect with CRMs, email marketing services, and analytics platforms.
  • Effortlessly manage your leads and data across your marketing stack.

6. Conversion Intelligence

Unbounce has recently introduced Conversion Intelligence, a suite of AI-powered tools designed to optimize your landing pages for maximum conversions. Features include smart optimization of headlines, content, and images based on data-driven insights. This makes it easier to generate higher conversion rates without manually tweaking every element.

  • AI-powered optimization to improve conversion rates.
  • Automated suggestions for headlines, layouts, and content.
  • Analyze real-time data to identify areas for improvement.

Unbounce Pricing: How Much Does It Cost?

Unbounce offers several pricing tiers to fit different needs. Each plan includes various features, and the pricing is based on the number of landing pages, pop-ups, and sticky bars you plan to create.

1. Launch Plan

The Launch Plan is ideal for individuals or small businesses just getting started with landing page creation. It includes all the essential features to create and publish landing pages, as well as some basic integrations.

  • Price: $80/month
  • Includes up to 75 landing pages and 500 conversions per month.
  • Basic A/B testing and form builder.

2. Optimize Plan

The Optimize Plan is geared towards growing businesses that need more advanced features. This plan includes more landing pages, enhanced A/B testing, and increased traffic capabilities.

  • Price: $120/month
  • Includes up to 150 landing pages and 1,000 conversions per month.
  • Advanced A/B testing, smart traffic, and more integrations.

3. Accelerate Plan

The Accelerate Plan is the top-tier option, suitable for larger teams or agencies. It offers unlimited landing pages, priority support, and more powerful features like advanced AI-driven insights.

  • Price: $200/month
  • Includes unlimited landing pages and conversion tracking.
  • Access to Conversion Intelligence and advanced analytics.

Unbounce also offers a 14-day free trial, allowing users to test the platform and see if it meets their needs before committing to a paid plan.

Unbounce Pros and Cons

Pros

  • User-friendly drag-and-drop builder makes it easy to create high-converting pages without any coding knowledge.
  • Pre-designed templates that are professionally designed and optimized for conversion.
  • Powerful A/B testing tools for optimization and improving campaign performance.
  • Dynamic Text Replacement enables highly personalized landing pages that increase relevance and engagement.
  • AI-powered features through Conversion Intelligence help optimize landing pages automatically.

Cons

  • Price may be higher than other landing page builders, especially for small businesses with limited budgets.
  • Some advanced features, like smart traffic and Conversion Intelligence, are only available in higher-tier plans.
  • The free trial lasts only 14 days, which may not be enough time for some users to fully evaluate the platform.

Frequently Asked Questions (FAQ)

1. Can I try Unbounce for free?

Yes, Unbounce offers a 14-day free trial that lets you test the platform and its features without any commitments.

2. Does Unbounce integrate with other marketing tools?

Yes, Unbounce integrates with over 100 tools, including CRM platforms, email marketing services, and analytics tools like HubSpot, Salesforce, and Google Analytics.

3. Is Unbounce suitable for beginners?

Yes, Unbounce is designed to be user-friendly, with a drag-and-drop builder and plenty of templates for easy customization. Even beginners can create landing pages without needing any coding experience.

4. Is there customer support available?

Yes, Unbounce offers 24/7 customer support via email and live chat. They also provide a robust knowledge base and video tutorials.

Conclusion: Should You Choose Unbounce?

Unbounce is a powerful and versatile landing page builder that offers a comprehensive suite of features for businesses of all sizes. From its intuitive drag-and-drop builder and high-converting templates to advanced A/B testing and AI-powered optimization, Unbounce is designed to help you get the most out of your landing page campaigns.

The platform’s pricing may be higher compared to some other builders, but the robust features, ease of use, and conversion-boosting capabilities make it a worthwhile investment for serious marketers and business owners. Whether you’re just starting with landing pages or you’re an experienced marketer looking to optimize your campaigns, Unbounce is a tool worth considering.