What is E.A.T for SEO and Why is it important in 2023?

There are many ways to improve your website and make it easier for Google to crawl and index it. One of the most important aspects of a website is the E-A-T. Since August 2018 Google Algorithm update, Google takes E-A-T into account when deciding how your website rank in searches. This article will teach you what E-A-T means, why it’s important for SEO, and how to optimize your own content so that you can get this vital ranking factor working for you.

What is E-A-T?

If you are an SEO expert, you are probably familiar with the phrase E-A-T, or “Expertise, Authoritativeness, Trustworthiness “. It’s a Google Quality Rater Guideline that assesses the quality of content on the web.

To have high E-A-T, your content must be written by an expert on the topic, be authoritative (coming from a source that is reliable and accurate), and be trustworthy (free from manipulation and bias). Let’s learn these 3 components in more detail .

What are the 3 Components of E-A-T?

E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. These are three important factors that Google looks at when determining the quality of a website.

Expertise: Google wants to see that you are an expert on your topic. They will look at things like whether you have written original content, if you have been cited by other experts in your field, and if you have any awards or recognition.

Authoritativeness: Google wants to see that you are a credible source of information. They will look at things like whether you are affiliated with any reputable organizations, if your website is well-designed and professional, and if you have a strong social media presence.

Trustworthiness: Google wants to see that you are a reliable source of information. They will look at things like whether you have a privacy policy, if you have positive customer reviews, and if you use secure (https) connections.

How to optimize a website for E-A-T?

Make sure your content is written by experts.

If you’re going to write about a topic, make sure you have the expertise to do so. Google wants to know who is creating the content. It wants to see articles that are written by experts. One way to show this is by having an “About” page on your website that details the qualifications of your writers. For example, Healthline’s content is reviewed by medical experts. You should hire experts in your field to write content for your website. Don’t hire an amateur copywriter to write content.

Be an authority on your topic.

Your website should be a go-to source for information on your topic. This means having comprehensive, well-researched articles and FAQs that cover all aspects of your topic. If you can establish yourself as an authority, Google will be more likely to rank your website highly in search results.

Build trust with your audience.

Your website should be designed in a way that builds trust with visitors. This means having a professional design, clear and concise content, and easy-to-use navigation. You should also make sure that your website is secure (https) and has an up-to-date privacy policy.

Connection with relevant websites

Citations are another way to boost your E-A-T. Outbound links to authoritative sources are important, too, and they can indicate that your content was well-researched.

A website’s E-A-T can be improved by establishing a trusted brand name.

By providing contact information, author information, and a detailed website imprint, you can increase the chances of gaining trust in your brand.

By following these tips, you can optimize your website for E-A-T and improve your chances of ranking well in Google search results.

How to have a E-A-T Friendly Website?

To write E-A-T friendly content, you need to make sure your content is written by an expert on the topic. Here are some tips to help you:

Write original content that is well researched, accurate and informative. This will show Google that you are an expert on the topic. Also this means that everything you publish, and only publishing information that is backed up by reliable sources.
Make sure your content is easy to read and understand. Your readers should be able to follow your writing without difficulty, and should not have to guess at what you mean.
Be transparent about who you are and what your qualifications are. If you’re writing about something controversial or sensitive, make sure your readers know your concern on the issue.
Cite your sources! When you include information from other sources, be sure to link to them so readers can verify your claims.
Use images, videos, and infographics to break up your text and add visual interest. But be sure that all multimedia is relevant and adds value to your article.
Promote your content through social media and other channels. This will help build authority and trustworthiness for your website in Google’s eyes.

Why is E-A-T important for SEO?

Optimizing your website for E-A-T is important because

When you apply E-A-T components to your website, it will help you improve the quality of your website overall. The website will have a significant value in the eyes of Google and the user.
A website that has high quality content, design and structure, will be rewarded by good keyword rankings by Google. As it will be easy for Google to understand the goal of the website, Google will promote the website on higher positions for the relevant and right keywords.
And when a website has good rankings in Google, with the power of E-A-T, the website will have more relevant traffic. More relevant traffic will lead to higher conversions and sales.

Conclusion

E-A-T is a set of guidelines that Google uses to help determine the quality of a website. By understanding and optimizing for E-A-T, you can help improve your website’s ranking in search results. Additionally, E-A-T is important for helping to ensure that your website provides high-quality content that is valuable and trustworthy to your audience. Just follow the tips mentioned in our article, and you will enjoy the good results from it.